Pink Money is term referred to the LGBT+ purchasing power. So, aiming this audience, some brands have been declaring itself "LGBT+ friendly". But the truth is that some of these brands are only concerned about the money, but make less than nothing to help the community.

So I decided to design the Pink Money bills and, instead of values, I gave them the numbers of LGBT+phobia in Brazil in 2019, while we blend it with old magazines headlines that complaint violences against the community to raise the question: what have more worth: our money or our lives? 



Grid






Lampião da Esquina and Chana com Chana was two powerful voices for the queer community in Brazil during the 70's and 80's. The headlines pictures on the bills were took from its covers.



---First sizes and layout studies---






Hopefully, one day, our lives will actually worth more than our money.
Pink Money
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Pink Money

Pink money is a critic to the way brands uses the LGBT community to profit on the causes, but not really help us.

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